If someone asks you why you paint, can you give them a clear answer?
Or do you freeze like a deer in the headlights if someone asks you why you paint?

In his 2009 TED talk, Simon Sinek says, “People don’t buy what you do; people buy why you do it.”

Think about that for a minute. It’s truly profound and applies to far more than selling paintings, or even business.

People aren’t just attracted to your purpose. They are attracted to the authenticity of your purpose, to your courage in stating your belief.

I’ve been drawn to Sinek’s ideas since I first heard them almost 10 years ago, and his TED talk was required material for my first year students as we delved into uncovering their own WHYs.

I strongly recommend it to everyone.

Here are 3 lessons you should take away:
1. If you want to inspire others, always communicate your why first.
2. Excited followers are the best resource for anyone looking to create a movement.
3. You don’t need sleazy sales tactics when you start with why.

So how does that show up for artists building a studio practice and following?

1. Your WHY becomes the nucleus of your ABOUT PAGE and your ARTIST STATEMENT.
2. Communicating your WHY conveys what you’re passionate about. And passion builds excited followers.
3. When you start with why and just communicate from the inside out, you’ll build a group of customers that trust you, your 1000 true fans.

Your WHY is like an onion. The core truth of your WHY gets revealed by pealing away layer after layer.

There’s no better time to start peeling away those layers.

 


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