The holidays are almost upon us!
This is the perfect time of year to take the first steps or next steps in creating a holiday sales promotion. (Note: I’m talking about holiday sales, not discounting your work.) Sooooooo…this month’s focus in the ART+WORK+LIVING Membership is a Holiday Sales & Promotions Challenge.
Haven’t sold anything yet? Not to worry. Now’s one of the best times of year to get started. AND We’re going to keep this challenge simple and doable.
Your holiday promotion could be a special group of paintings, a calendar, a reproduction or poster, or notecards.
No website? Again, no worries. You can complete the challenge with just an Instagram account or a Facebook business page, even with just a box of envelopes and book of stamps! No fancy tech here.
This Holiday Sales & Promotions Challenge will last through Black Friday so that we have plenty of time to prepare without getting stressed out. It is not meant to overwhelm you or add more to your to-do list. The idea is to make creating a holiday promotion easy to get started with!
About the Challenge
Every Tuesday I’m posting that week’s worth of challenge “action items”.
Each action item includes clear and easy-to-complete tasks to help make your promotion successful. Since we’re starting with plenty of time, each week’s tasks should only take an hour or two.
I’m encouraging you to post updates throughout the challenge and keep the rest of us posted on your progress since accountability is one of the best ways to make sure something gets done.
What’s Your First Step Now?
Join us over in the ART+WORK+LIVING Community Membership and dive on into The Holiday Sales & Promotions Challenge. Then share your holiday sales goal in the membership!
I am super excited about this month’s challenge, and I want you to be too! Sharing your goal and cheering each other on is a great way to get excited, and motivated.
Holiday Sales & Promotions Challenge Trainings
“Brainstorm Your Holiday Promotion” is the first training (live) on October 9th (yes, we’ll have several) and will help you look at the options for marketing art and art products during the holiday season. We’ll walk through the steps to decide on your holiday offer, come up with goals for the project, and the audience you want to reach. Here’s the replay recording and Week #1 Action Items.
In our second training video, “Plan Your Holiday Offer For Success”, available on October 16th, we’ll make a simple marketing plan with dates laid out on a calendar. You can promote your holiday campaign via email, blogs, or social media – or even all of the above. Be creative!
On October 30th we’ll dive into “Writing Your Emails or Social Media Posts for Your Holiday Promotion”. We’ll create all of the posts/emails to use to promote your sale using templates to get ourselves started.
“Create Beautiful Sales Graphics” on November 5th will show you exactly how to make gorgeous images for your holiday promotion using my favorite free software. With pre-formatted templates this step is going to be super easy.
On November 13th “Launch Your Holiday Promotion!” will cover the final checklist for your holiday promotion and three FREE ways you can really turn the volume up.
Are you ready to get started? Join us in the ART+WORK+LIVING Community Membership and let’s get started!